Case Study
Trombone Champ: Unflattened!
Wild trombones, wilder performances
A creator campaign built around the game’s naturally hilarious gameplay, turning VR trombone moments into content the internet couldn’t stop sharing.
Flat2VR Studios’ first original VR game
Full publishing support
Community-first strategy
Why it worked
- Viral by design: Built the campaign around the game’s naturally shareable gameplay.
- Strategic creator selection: Matched the game with creators best positioned to generate engaging UGC.
- Organic reach: Focused on authentic creator content rather than traditional paid promotion.
- Creator-driven UGC: Turned gameplay moments into highly shareable community content.
68M+
UGC views across creator content
The reception
An award-winning launch
Game of the Year 2024Push Square
Design Excellence 2024VR Adaptation
Finalist, VRDB Community Choice 2024Best Use of Mixed Reality · Best Rhythm/Physical
“
Pure joy! Easily one of the most delightful gaming experiences of 2024. Full-on cackling fun and the perfect intro to VR!
“
Pure genius. Satisfying when you nail it, hilarious when you don’t. Even butchered tunes are endlessly entertaining!
“
I went into Trombone Champ VR expecting very little, but the egg is on my face. It brings the chaotic musical action to life perfectly!
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