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Case Study

Soul Retreat

Meditate & relax in VR nature

A 50-person Impact Labs playtest and mock reviews gave Soul Retreat’s team an honest pre-launch read, and the feedback wasn’t pretty. Acting on it before launch made all the difference.

Impact Labs playtesting & mock reviews Launch support incl. store page optimisation Influencer & PR campaign support
Why it worked
  • 50-player playtest: Real players stress-tested the game before launch, with mock reviews scoring it 3.6 / 5.
  • Actionable insights: The development team used our feedback to make targeted improvements.
  • Better-prepared launch: Player feedback helped address issues before they reached the wider audience.
3.6Pre-launch mock reviews
★★★☆☆
4.5Actual launch reviews · +25%
★★★★☆
4.5 on the Meta Quest store · 42 ratings, 30 reviews
5★
75%
4★
14%
3★
2%
2★
2%
1★
7%
Soul Retreat key art
Nov 26, 2024Launched on Meta Quest
More results

Ratings that moved

Last Bone key art
+140%
Player rating, now 4.8★

Last Bone

Broken matchmaking, missing audio and locomotion issues had early ratings at 1–2/5. Four rounds of Early Access playtesting later: 4.8 stars from 8,000+ ratings on Meta Quest.

Rogue Piñatas key art
3.5 → 4.7
Star rating

Rogue Piñatas

Bugs and movement were Round 1’s top complaints. The team acted on the feedback, and the recommend rate climbed from 80% to 94%.

Rager key art
+23%
Player rating, now 4.6★

Rager

Hit detection, enemy readability and unskippable tutorials held Rager at 3.74/5. Two rounds with 101 testers fixed pacing, combat clarity and tutorial flow.

Bearly Escape key art
66% → 85%
Recommend rate

Bearly Escape

Three rounds across 147 testers. Claw-machine complaints dropped 41%, controls issues dropped 67%, and seated-accessibility issues nearly disappeared.

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