Case Study
PS VR2 Day
A dedicated PlayStation VR2 showcase built to give a lineup of launching titles one place to be seen, co-hosted and broadcast live with PSVR Without Parole.
Why it worked
- First of its kind: A dedicated PSVR2 showcase created specifically for the platform.
- Strong partnership: Co-hosted and broadcast with PSVR Without Parole.
- Human-first storytelling: Developers and their stories became the centrepiece.
- Cut through the noise: Created a single destination for multiple PSVR2 titles launching together.
- Community impact: Generated significant conversation and renewed excitement around PSVR2.
500K+ views
across the featured lineup, with pickup from:
PlayStation BlogUploadVRReddit
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