Case Study
Roboquest VR: key art optimization
The store page is the last step between interest and a purchase. For Roboquest VR, we tested what players saw first and let the data pick the winner.
Why it worked
- Tested key art: Multiple creative variations were tested to identify the strongest performer.
- Data-driven optimisation: Decisions were based on actual store page performance.
- Conversion focused: Optimised the first impression to turn more visitors into players.
246.6%
improvement with the new key art
PC VR Game of the Year 2025UploadVR
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Results
Driving off-platform views
A strong store page is only half of it. Our marketing sends players searching for your game, so more traffic arrives from search instead of waiting for the store algorithm to surface it.
Search viewsStore viewsSearch vs. store
Surviving Mars: Pioneer230%
SiNG244%
Roboquest VR287%
Soul Retreat104%
Percentage = search views as a share of store views.
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